Akshun Garg is the visionary entrepreneur behind The Green Way, a sustainable clothing firm shaking up the fashion sector with environmentally friendly production and supply for B2B and B2C markets. Committed to addressing environmental issues, Akshun uses a solid finance and analytics background to propel The Green Way’s vision: combining profitability with purpose to facilitate sustainability in an industry shunned for being the second or third largest global waste generator. In spite of sustainability so frequently being put on the backburner, Akshun’s unwavering passion for a more sustainable future is endeavouring to the develop a new normal in the fashion industry—a one where the first thought of using any raw material will be to use a sustainable/organic substitute 

A 2023 Indiana University Kelley School of Business graduate, Akshun has a Finance major and a co-major in Business Analytics. During academics, learning from ethics courses kindled a profound sense of the environmental impact of the fashion world, which motivated the establishment of The Green Way. Experience in leadership as a Zonal Interact Representative for Rotary District 3011 in high school, along with positions at Indiana University as a Peer Tutor and member of the Global Living Learning Center, developed Akshun’s ability to work in teams, communicate, and think globally. These experiences give Akshun the determination to create a company centered on ethical manufacturing and bring about industry reform. 

The path to setting up The Green Way was not easy. A year and half of intensive research and working with various vendors and manufacturing units—changing partners four to five times—Akshun worked in an environment where sustainability in India is still not seriously considered. Some of the vendors dropped out of the project at the sample development stage, and other vendors were unwilling to spend time on a startup working towards a greener tomorrow. Akshun, though, despite meeting with hurdles like design constraints, vendors who did not want to offer certifications such as GOTS and Oeko-tex, production holdups, minimum order quantities (MOQs) for dyeing, and sourcing partners accepting a startup, remained committed. To design a competitive but sustainable product, Greenways partnered with leading designers from the London School of Design, NIFT, and Pearl, designing a style that changes industry benchmarks while being attractive to emerging markets. 

Appreciating the varying consumer needs, The Green Way introduced three different brands, each marking a specific market segment. The Three Brands – Scope3, nbyo, and eliius—target distinct market segments, with nbyo and eliius driving B2C sustainability awareness. However, Scope3’s focus on corporate sustainability can create larger-scale impact by leading high-volume change. 

This strategic move reflects Akshun’s drive and need to tap the closing window for preventing irrevocable harm to the environment. Although becoming carbon neutral is still a long-term vision, The Green Way works toward it with support from the community. Every step of the supply chain, from raw materials to accessories, focuses on traceability and authenticity to gain confidence from consumers. Through providing a solution towards sustainability, albeit with the limitations at present, The Green Way looks to make sustainable fashion affordable and effective. 

Akshun believes sustainability is a necessity, not a trend. Through The Green Way, Akshun is dedicated to addressing global environmental issues by promoting ethical production and inspiring a collective shift toward a greener future in every aspect of life.