Best Brands 2023

• R. Gopalakrishnan, Independent Director & Non-Executive Chairman, Castrol India

In an ever-evolving world, it is crucial to ensure that your business is primed for rapid adaptation. In this digital age, failing to keep up with technological advancements can result in trailing behind competitors. Technology has indisputably demonstrated its advantages by enhancing efficiency, productivity, and innovation within an organization. Within the realm of marketing, numerous systems and tools are in place to streamline marketing endeavors and yield superior results for the entire organization.

In this session, we will discuss how companies adopt digital innovations to maintain a competitive edge, excel, and thrive in this continually evolving environment.

Speakers:

• Richa Khera, Global Director – Brand & Marketing Engagement, Schneider Electric
• Sandeep Sharma, Executive Director (CC & Branding), Indian Oil

Every brand possesses a unique narrative—a story that brings to life its purpose, values, and dreams. In the realm of brand positioning, this narrative becomes the driving force behind success, holding the key to connecting with consumers, carving out a distinct market presence, and etching a lasting impression in the hearts of its audience.

Speaker:

• Harsh Pamnani, Brand Story Consultant and Business Author

In today’s rapidly changing digital environment, brands are experiencing a significant transformation in consumer behavior and preferences. The emergence of new-age consumers, marked by their digital proficiency, mindful purchasing choices, and the desire for tailored experiences, brings forth a dynamic environment with opportunities and hurdles for brands alike.

Within this conversation, we delve into the ways brands are adjusting to the ascendancy of new-age consumers and harnessing inventive approaches to connect with and strike a chord with them.

Speakers:

• Parveen Chander Kumar, Executive Vice President Sales and Marketing, Indian Hotel Company
• Aniruddha Haldar, Sr. Vice President Marketing, TVS Motors
• Ritu Mittal, Head of Marketing & Digital, Bayer India
• Nehal Vora, Head Marketing, Mother Dairy
• Siddhartha Butalia, CMO, Air India Express

Moderator:

• Jyoti Narula Ranjan, Partner & Associate Director, BCG.

Over time, brands continually seek to rebrand by modifying elements such as the company logo, slogan, vision, mission, values, name, target audience, or market. The aim is to create a fresh brand identity in the perceptions of potential customers, competitors, and partners. It serves to assist brands in attracting new audiences, maintaining relevance, distinguishing themselves from competitors, and enhancing brand awareness.

Speaker:

• Bharat Dabholkar, AD Guru, Actor

Speaker:

• Akshaya Vijayalakshmi, Professor of Marketing, IIMA

Speaker:

• Sunil Dutt, President, Reliance JIO

Speaker:

• Prof Dr Ajit Patil, Management Consultant, Leadership Coach & Corporate Trainer