REGISTER NOW Best Brands 2023 We’re back with the 6th Edition!

OVERVIEW

“Products are made in a factory, but brands are created in the mind.” – Walter Landor.

Having successfully covered the brand stories in specific sectors such as BFSI, Education, Healthcare, Technology, and much more, The Best Brand Conclave in its 6th edition takes on the challenging task of recognizing outstanding brands of 2023. These brands have not only reshaped their current strategies but have also paved the way for the future by constantly innovating and delivering value to their customers.

The event promises to be an inspiring and informative gathering that celebrates the essence of successful brands.

View Agenda

INDUSTRY VERTICALS

Education

Healthcare/Pharma

Technology

Infrastructure

Manufacturing

BFSI

Retail & E-commerce

MSME

Agriculture

FMCG

CRITERIA FOR SELECTION

The brands have been carefully curated basis parameters defined at the outset, which are:

  • There should be substantial publicly available data about the brand.
  • Startup / Emerging brands should have a minimum of 3 year(s) of operational office in India
  • Annual turnover for startup and emerging brands should be a minimum of 25 crores
  • Annual turnover for Public & Private sector companies (5+ years) should be a minimum of 100 crores.
  • The brand should have considerable market size.
  • The brand should have a minimum growth rate of 5% Year-on-Year for the last 3-5 years.
  • The brand should have positive ratings and reviews on social platforms.
  • Any other notable achievements (awards/accolades/industry associations)

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WHY ATTEND?

Innovative and Employee-friendly

Share best practices followed by innovative and employee-friendly companies.

Meet and Greet

Meet and greet forefront leaders from across the country

Learn about the practices

Learn about the practices followed by iconic brands.

Interact and Engage

Inclusive session that will enable attendees to interact and engage with leaders through interesting and thought-provoking discussions.

Case studies

Case studies of how iconic brands are outperforming in their industries.

A networking opportunity

A networking opportunity with fellow winners and others in the business community.

Gain insights

Gain insights into what your customers will be clamoring for in coming years & how you can deliver now.

SPEAKERS

Aniruddha Haldar
Sr. Vice President Marketing, TVS Motors
Akshaya Vijayalakshmi
Professor of Marketing, IIMA
Bharat Dabholkar
AD Guru, Actor
Harsh Pamnani
Brand Story Consultant and Business Author
Nehal Vora
Head Marketing, Mother Dairy
Parveen Chander Kumar
Executive Vice President Sales and Marketing, Indian Hotel Company
R. Gopalakrishnan
Independent Director & Non-Executive Chairman, Castrol India
Richa Khera
Global Director - Brand & Marketing Engagement, Schneider Electric
Ritu Mittal
Head of Marketing & Digital, Bayer India
Sandeep Sharma
Executive Director (CC & Branding), Indian Oil
Siddhartha Butalia
CMO, Air India Express

AGENDA

16:00 – 16:15 Keynote Address: Purpose, Personalization, and Performance: The Winning Mindset of Businesses

  • R. Gopalakrishnan, Independent Director & Non-Executive Chairman, Castrol India

16:15 – 16:45 Fireside Chat: The Ever-Advancing Realm of Marketing Innovations

In an ever-evolving world, it is crucial to ensure that your business is primed for rapid adaptation. In this digital age, failing to keep up with technological advancements can result in trailing behind competitors. Technology has indisputably demonstrated its advantages by enhancing efficiency, productivity, and innovation within an organization. Within the realm of marketing, numerous systems and tools are in place to streamline marketing endeavors and yield superior results for the entire organization.

In this session, we will discuss how companies adopt digital innovations to maintain a competitive edge, excel, and thrive in this continually evolving environment.

Speakers:

  • Richa Khera, Global Director – Brand & Marketing Engagement, Schneider Electric
  • Sandeep Sharma, Executive Director (CC & Branding), Indian Oil

17:15 – 17:25 Standalone Session: Wired for Narratives: How Storytelling Transforms Brand Marketing?

Every brand possesses a unique narrative—a story that brings to life its purpose, values, and dreams. In the realm of brand positioning, this narrative becomes the driving force behind success, holding the key to connecting with consumers, carving out a distinct market presence, and etching a lasting impression in the hearts of its audience.

Speaker:

  • Harsh Pamnani, Brand Story Consultant and Business Author

17:25 – 18:00 Panel Discussion: Not Just New-Age Marketing. It's the Rise of New-Age Consumers.

In today’s rapidly changing digital environment, brands are experiencing a significant transformation in consumer behavior and preferences. The emergence of new-age consumers, marked by their digital proficiency, mindful purchasing choices, and the desire for tailored experiences, brings forth a dynamic environment with opportunities and hurdles for brands alike.

Within this conversation, we delve into the ways brands are adjusting to the ascendancy of new-age consumers and harnessing inventive approaches to connect with and strike a chord with them.

Speakers:

  • Parveen Chander Kumar, Executive Vice President Sales and Marketing, Indian Hotel Company
  • Aniruddha Haldar, Sr. Vice President Marketing, TVS Motors
  • Ritu Mittal, Head of Marketing & Digital, Bayer India
  • Nehal Vora, Head Marketing, Mother Dairy
  • Siddhartha Butalia, CMO, Air India Express

Moderator:

  • Jyoti Narula Ranjan, Partner & Associate Director, BCG.

18:00 -18:10 Special Guest: Changing name, symbol or design: What's in a re-branding after all?

Over time, brands continually seek to rebrand by modifying elements such as the company logo, slogan, vision, mission, values, name, target audience, or market. The aim is to create a fresh brand identity in the perceptions of potential customers, competitors, and partners. It serves to assist brands in attracting new audiences, maintaining relevance, distinguishing themselves from competitors, and enhancing brand awareness.

Speaker:

  • Bharat Dabholkar, AD Guru, Actor

19:05 19:20 Standalone Session: FutureCraft: Innovating at the Nexus of Business, Technology, and Global Markets

Speaker:

  • Prof Dr Ajit Patil, Management Consultant, Leadership Coach & Corporate Trainer

Partners

Research Partner

Media Partners

Education Partner

Insightful Partner

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