Shuvadip Banerjee

Currently I am responsible for: 

• Direct to Consumer
• Brand Digital Assets
• First Party Data
• Digital first content
• Media
• Consumer Insights
• Data and Analytics
• Consumer Activation
• Customer Care & Online reputation
• Public Relations

Three words that best describe me: 

• Passionate 
• Always a student 
• Hunter of Innovation 

My Areas of Interest: Offbeat Travelling and Wildlife Photography 

I am based out of Bangalore, India. 

I joined ITC in 2007 as Head of Consumer Insights and over the last 15 years I have been lucky to be a part of the organization which grew ten folds to 1.5 Billion Dollar Business. I was instrumental into our forays into multiple food and beverage categories like Snacks, Juices, Chocolates, Noodles and Coffee. 

Understanding consumers and their needs has always excited me and the quest has hence been to innovate systems and processes to keep ITC ahead of the curve and create winning solutions for the business. As data and analytics became more important in the area of decision making, I got the opportunity to spread my sphere of contribution. Today we have been able to go beyond the traditional analytical process to adapting the new age practice of machine learning and using artificial intelligence to predict outcomes with higher degree of accuracy.  

Having set the practice of analytics, we focused to develop capabilities in the field of Digital Marketing. As a CDMO, I get the opportunity to be at the cusp of strategy, creative thinking, build innovative offers and create capabilities in the organization to be future ready. I feel like being a student 20 years back and even now. Hope to continue in the quest of knowing the new and implementing the best.