
In a world of fleeting trends, some brands become iconic—not by chance, but through purpose, passion, and precision.
The 8th Edition of ET NOW Iconic Brands of India 2025 honors brands that have stood the test of time, shaping not just markets but culture. Trusted, admired, and remembered, these names have become part of India’s everyday vocabulary.
This year’s theme—Culture. Creativity. Consistency.—explores how brands stay relevant and resilient. It highlights the powerful balance between storytelling and strategy, emotional resonance and flawless execution.
Join us as we spotlight legacy giants and bold new challengers, unpacking how they craft enduring identities, decode cultural codes, and build for lasting impact in a constantly evolving landscape.
A centerpiece of the event is the launch of the 8th Edition of the ET NOW Iconic Brands of India Coffee Table Book—a visually powerful chronicle celebrating the cultural relevance and creative brilliance of India’s most iconic brands.
It’s more than a publication. It’s a tribute, a time capsule, and a legacy on paper.
A centerpiece of the event is the launch of the 8th Edition of the ET NOW Iconic Brands of India Coffee Table Book—a visually powerful chronicle celebrating the cultural relevance and creative brilliance of India’s most iconic brands.
It’s more than a publication. It’s a tribute, a time capsule, and a legacy on paper.
The brands have been carefully curated basis parameters defined at the outset, which are:
Bharat has never just been a nation, it’s been an idea, a philosophy, and a cultural force. Its identity has been shaped over millennia through civilisation, commerce, craft, and consciousness. But in a world of globalised aesthetics, digital-native audiences, and shifting geopolitical narratives, even a soul as ancient as Bharat’s must be reinterpreted to remain resonant.
This session explores the evolution of Bharat as a brand — not just through political boundaries, but through values, perception, and projection. From Vedic roots to virtual influence, from Ayurveda to AI, discover how the essence of Bharat is being decoded and rewired for a new generation. This isn’t about reinvention, it’s about rediscovery, realignment, and reclaiming Bharat’s timeless story on a global stage.
In the age of infinite scrolls and shrinking attention spans, a brand has only seconds to make its mark — on shelves, screens, and in minds. This high-impact, interactive session puts India’s emerging brands to the ultimate test: Can they spark instant recall, relevance, and resonance in under 60 seconds?
Through live audience reactions, decoding by brand leaders, we explore what drives stickiness today, and what gets lost in the noise. Is it colour? culture? Or pure emotional connect?
Behind every legacy lies a story of vision, resilience, and reinvention. In this powerful conversation, CEOs, founders, and presidents of India’s brand powerhouses take us through their journey, from origin to evolution.
What values shaped their early success? How have they adapted to stay relevant? And what does the future look like in a world constantly in flux?
This session isn’t just a trip down memory lane, it’s a strategic look at how legacy brands are navigating change, owning their identity, and preparing for what’s next.
Some brands fade with time. Others evolve and return stronger. This session will unpack the anatomy of a successful brand revival, exploring how legacy-driven businesses can reclaim relevance in a modern marketplace.
From refreshing product design and reigniting consumer emotion to building new-age communities and repositioning heritage for younger audiences, discover what it truly takes to engineer a classic comeback. It’s not just about nostalgia, it’s about strategy, timing, and the courage to rewrite your own narrative.
This session explores the evolution of legacy through the lens of cultural inheritance, personal identity, and public expectation. It offers a rare perspective on how iconic family names are carried forward across generations, not just preserved, but reinterpreted to stay relevant in a rapidly changing world.
From the origins of a storied legacy to its present-day redefinition, the conversation delves into the complexities of honouring tradition while forging a distinct path. It is a reflection on the responsibility of legacy, the challenges of reinvention, and the enduring power of name, narrative, and nation.
In an environment defined by rapid change and digital saturation, the enduring success of a brand depends not only on visibility but on strategic clarity and sustained relevance. This panel discussion brings together leading CMOs to discuss the real, often unspoken challenges of building brands designed to last.
From evolving consumer expectations to the pressures of quarterly performance, this session will explore how modern marketing leaders balance agility with consistency, and creativity with long-term brand equity.
In today’s hyper-sensory brand landscape, precision across every creative element, from typography and colour to sound and motion, plays a pivotal role in shaping how brands are perceived and remembered.
This session brings together leading creative directors to explore how design systems are no longer just visual; they are auditory, spatial, and deeply strategic. Through the lens of identity-building, the conversation will examine how cohesive choices across soundscapes, visual language, tone, and layout work together to create distinctiveness, emotional connection, and long-term recall.
While many brands chase momentum, a few are building with measured intent. This session will feature a conversation with pioneering leaders from new-age Indian companies who are approaching growth not as a sprint, but as a foundation for permanence. As the market evolves, these are the brands setting a new standard for what it means to scale with vision, and to build legacies from the ground up.