Culture.
Creativity.
Consistency.

THE CELEBRATION OF BRANDS THAT DEFINE AN ERA

In a world of fleeting trends, some brands become iconic—not by chance, but through purpose, passion, and precision.

The 8th Edition of ET NOW Iconic Brands of India 2025 honors brands that have stood the test of time, shaping not just markets but culture. Trusted, admired, and remembered, these names have become part of India’s everyday vocabulary.

This year’s theme—Culture. Creativity. Consistency.—explores how brands stay relevant and resilient. It highlights the powerful balance between storytelling and strategy, emotional resonance and flawless execution.

Join us as we spotlight legacy giants and bold new challengers, unpacking how they craft enduring identities, decode cultural codes, and build for lasting impact in a constantly evolving landscape.

UNVEILING THE ICONS: COFFEE TABLE BOOK LAUNCH

A centerpiece of the event is the launch of the 8th Edition of the ET NOW Iconic Brands of India Coffee Table Book—a visually powerful chronicle celebrating the cultural relevance and creative brilliance of India’s most iconic brands. 
It’s more than a publication. It’s a tribute, a time capsule, and a legacy on paper. 

Our Legacy So Far

6th-edition
7th Edition
240+speakers
240+ Speakers
iconic-partners
120+ Partners
iconic-delegates
1600+ Delegates

UNVEILING THE ICONS: COFFEE TABLE BOOK LAUNCH

A centerpiece of the event is the launch of the 8th Edition of the ET NOW Iconic Brands of India Coffee Table Book—a visually powerful chronicle celebrating the cultural relevance and creative brilliance of India’s most iconic brands. 
It’s more than a publication. It’s a tribute, a time capsule, and a legacy on paper. 

Our Legacy So Far

6th-edition
7th Edition
240+speakers
240+ Speakers
EOSR3975
120+ Partners
EOSR4042
1600+ Delegates

Key Highlights

Legacy Disrupted
Where time-tested brands meet bold innovators to define the new rules of relevance.
Bold Dialogues
Conversations that challenge conventions and spotlight transformative thinking in branding and storytelling.
Brand Brilliance
Honouring brands that have consistently reinvented, scaled, and set new benchmarks in their categories.
Vision Insights
Get behind-the-scenes wisdom from the leaders shaping India's most admired brand journeys.
Future Icons
Spotlighting the next generation of brands poised to influence culture, commerce, and creativity.
Power Networking
Engage with brand custodians, creators, and changemakers building the future of Indian enterprise.

Who Should Attend?

Criteria for Selection

The brands have been carefully curated basis parameters defined at the outset, which are: 

Agenda

03:00 – 04:00 PM Registration
04:00 – 04:05 PMSetting the tone
04:05 – 04.25 PM Opening Address
04:25 – 04:45 PM Snapshot Perception: The 60 Second Shelf Test
04:45 – 05:25 PM Fireside Chat: Brand Then. Now. Next
05:25 – 05:40 PM Case Study: The Classic Comeback: How Heritage Brand Reinvent Themself
05:40 – 06:00 PM Spotlight Session: Icons, Unscripted
06:00 – 06:20 PM Networking Break
06:20 – 06:35 PM Off The Record: #IconicOrIrrelevant - Branding for the Long Game
06:35 – 07.00 PMFrom the Creative Lens: Precision Shapes Brand Perception
07.00 - 07.30 PM In Conversation: Legacy in the Making
07.30 - 07.45 PM Chief Guest Address
07:45 – 07:50 PM Research Partner Methodology
07:50 – 08:00 PM Unveiling of the Coffee Table Book
08:00 – 08:50 PMFelicitation Ceremony
08:50 – 09:00 PM Closing Remark

Partners

Education Partner

Business Insights Partner

Conceptualized & Executed By

Past Glimpses