Founder and ‘Soundsmith’ of BrandMusiq- India’s first company dedicated to designing and
managing the sonic identity of a brand’- Rajeev Raja is the ex-National Creative Director of DDB
Mudra and one of India’s finest Jazz and fusion flautists.
Rajeev Raja, a creative powerhouse who today straddles the two worlds of brands and music,
has over 25 years’ experience in advertising. He has worked on a plethora of brands and has
created many nationwide campaigns which have won him many accolades and awards.
Rajeev is also a well-known musician and is considered one of India’s leading
Jazz and Fusion flautists. Over the past two decades, Rajeev has played with a number of
fantastic musicians including Louiz Banks, Shankar, Ehsaan and Loy, Fazal and Taufiq Kureshi,
Ranjit Barot , Leslie Lewis, Susmit Sen and even Bernie Marsden, the amazing guitarist of the UK
band ‘White Snake’.
With these strong credentials in music and branding, Rajeev founded BrandMusiq, a company
that creates sonic identities for brands. He created the term MOGO® or musical logo, which has
become part of global lexicon.
Using a 3-stage proprietary process, BrandMusiq has gone on to create ‘MOGOs®’ for leading
brands such as Mastercard Global which has been ranked the No 1 Audio brand in the world for
3 years in a row now, HDFC Bank, Zomato, Infosys, brands of Unilever, Nestle, Mondelez and
Kraft Heinz, Toyota, Air India express, Vistara Airlines, Raymond, Vivo and many other leading
brands.
Rajeev’s TEDx Talk on ‘The enchanting theory behind MOGOs®’ has been applauded across the
internet.