7th Edition of ET Now Iconic Brands of India – Legacy of Vision Leading Tomorrow

Legacy of Vision Leading Tomorrow

26^th September 2024 | 05:00 PM - 09:00 PM
Sahara Star, Mumbai

Iconic Brands of India 2024

Overview

“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos, Amazon

It is rightly said that brands are all about anticipation and remembrance. Brands are friends, moments, and emotions. Among the myriad businesses operating today, only a select few overcome challenges, triumph over obstacles, establish a distinctive visual identity, and earn the trust of their customers. In 2023, India’s top 100 brands contributed over $150 billion to the economy, setting new benchmarks for quality and innovation. Their stories reveal a tapestry of resilience, creativity, and consumer-centricity that have driven them to unparalleled success.

Our Legacy So Far

6^th
Edition

240+
Speakers

120+
Partners

1600+
Delegates

Key Highlights

Exclusive Insights

Innovative Strategies

Influential Speakers

Networking Opportunities

Who Should Attend?

Chief Executive Officer

Chief Marketing Officer

Chief Strategy Officer

Brand Heads/Managers

Sales Heads

Brand Strategists

Consumer Industry Experts

Market Research Experts

Advertisement & Media Professionals

Why Attend?

Discover the best practices implemented by innovative and employee-friendly companies.

Connect with leading industry figures from across the nation.

Gain insights into the strategies and practices of iconic brands.

Participate in inclusive sessions designed for interactive and thought-provoking discussions with industry leaders.

Explore case studies showcasing how iconic brands are excelling in their respective industries.

Network with fellow awardees and members of the business community.

Understand future customer demands and learn how to meet them today.

The ET Now Iconic Brands of India 2024

The 7th Edition of ET Now Iconic Brands of India will celebrate remarkable brands that have set new benchmarks in their fields through their legacy and sustainability both in India and the global market. This prestigious event will honour brands from across India that have shaped the nation's growth and fulfilled the aspirations of millions. The event will also feature the launch of the 7th Edition of The ET Now Iconic Brands of India Coffee Table Book. This brand book delves into the very essence of these iconic brands, exploring what sets them apart, creates their unique identity in consumers' minds, enhances recall value, and showcases the latest innovations that have left a lasting impression.

The Iconic Brands of India Conclave is dedicated to recognizing and celebrating brands that have significantly contributed to India's economic growth and cultural identity. By showcasing these trailblazers, we aim to inspire others to pursue excellence, innovation, and sustainability in their respective industries. This event not only honours their achievements but also provides a platform for knowledge sharing and networking, fostering a community of forward-thinking professionals.

Criteria for Selection

The brands have been carefully curated basis parameters defined at the outset, which are:

The brand should have originated in India.

There should be substantial publicly available data about the brand.

The brand should have a registered office in India.

The brand should have been in existence for a minimum of 15 years.

The brand should be present in more than one Indian market.

The brand should be present in at least one global market.

The brand should have considerable market size.

The brand should have a minimum growth rate of 5% Year-on-Year

Brand should have an annual turnover of over 200 crores.

The brand should have at least 100 employees.

The brand should have positive ratings and reviews on social platforms..

The brand should have a considerable brand recall value

The brand should have adopted specific CSR practices.

Selection Process

The brands have been carefully curated basis parameters defined at the outset, which are:

The knowledge partner will define parameters and segments, as well as assign weightage for evaluation.
Organizations can self-nominate by completing an online application form on the event website.
The Research partner will analyze a universe of 1000+ brands based on the knowledge partner’s parameters and the self-nominations received.
The assessment of these 1000 plus organisations will be based on parameters defined by the knowledge partner.

Following this, these organisations will have to fill out a questionnaire.
This will be followed by a rigorous evaluation process and out of these 1000 organisations, 200 organisations will be shortlisted.
These shortlisted brands will be intimated and invited to be felicitated at The Iconic Brands of India.
The success stories of organisations will also be featured in The Iconic Brands of India Coffee Table Book 2024.

Agenda

17:30 – 18:00
Registration

18:00 – 18:05
Opening Remarks by ET Edge

18:05 – 18:15
Opening Address: Crafting Exceptional Experiences: The Horizon Ahead for Iconic Brands

This session explores the evolution and impact of prominent brands that have become deeply ingrained in the country's culture and identity. It delves into how brands not only shaped consumer habits but also mirrored the aspirations and values of a billion people. The narrative highlights the journey, challenges, and milestones of brands, underscoring their emotional connection with the Indian populace and their contribution to the nation's economic and social landscape.

Speaker: Saugata Gupta, CEO, Marico

18:15 – 18:25
In-Conversation: From Followers to Foodies: Building a Brand Through Culinary Entrepreneurship

Speaker: Natasha Gandhi, MasterChef, Founder & Owner, House of Millets

18:25 – 18:40
Fireside Chat: From Influencers to Icons: How the Creator Economy is Shaping the Future of Brand?

The creator economy is thriving, proving its worth to brands worldwide. By 2030, India's creator economy market is expected to boom to over $3.9 billion. It's undeniable we are in the golden age of creator marketing. The session aims to provide actionable insights for marketers to effectively leverage the creator economy and stay ahead of evolving consumer preferences.

Discussion Points:
• Evolution of influencers into key brand ambassadors
• Highlighting their role in crafting authentic and engaging brand narratives
• How technology and data analytics are enhancing marketer-creator collaborations
• Address challenges such as brand safety and ROI measurement
• Identifying emerging opportunities in new platforms and niche markets.

Speaker: Karthik Mahadev, Chief Marketing Officer, Zee

Moderator: Sudeep Chawla, Senior Vice President - Marketing & Services, Dr. Fixit, Pidilite

18:40 – 19:15
Panel Discussion: The CMO’s Ultimate Playbook: Building Resilient Brands in Uncertain Times

This panel discussion explores strategies and best practices for CMOs to maintain and enhance brand strength amid economic, social, and technological disruptions. This session will delve into the critical role of adaptability, innovation, and customer engagement in building resilient brands that can thrive despite uncertainty. Expert panellists will share insights and real-world examples of how brands have successfully navigated their way to becoming iconic and how some brands are on their way to joining that prestigious history.

Discussion Points:
• Strategies for maintaining brand heritage while adapting to modern market demands.
• Leveraging long-standing brand reputation to stay ahead of competitors and meet evolving customer needs.
• Techniques for building deep customer engagement and loyalty from the ground up.
• How ethical practices and a fresh brand identity can enhance brand loyalty and attract socially conscious consumers.

Speakers:
• Arpan Biswas, Chief Marketing Officer, Reliance Ajio
• Chandan Mendiratta, Chief Brand Officer, Zepto
• Sarina D'Silva Menezes, Head & Vice President - Brand Marketing & Corporate Communication, Oberoi Realty
• Manisha Dokania, Vice President and Head of Marketing, Edelweiss Asset Management
• Ranjita Ghosh, Chief Marketing Officer – APMEA, Wipro
• Dolly Davda, Head of Marketing, BookMyShow

Moderator: Sharavana Raghavan, Founder, Vitral Brand Expertise & Podcaster

19:15 – 19:35
Fireside Chat: Behind the Scenes: Spotlight on the Secrets of Brand Success

This session offers a deep dive into the often-unseen strategies and practices that underpin successful brands. It will delve into the art of storytelling, emotional connection with audiences, innovative thinking, and the pivotal role of consistency and authenticity in building lasting brand legacies. Expert insights and case studies will illuminate how these campaigns have resonated across generations, offering valuable lessons for marketers striving to achieve similar levels of brand impact and recognition.

Discussion Points:
• Strategies for evoking emotions that forge strong bonds with consumers
• How iconic campaigns have built trust and credibility over time
• Techniques for crafting authentic and resonant brand narratives
• Best practices for managing brand crises and maintaining reputation
• Challenges and opportunities of expanding a brand internationally

Speakers:
• Talha Bin Mohsin, Founder & Filmmaker at Better Late Than Never Films
• Arun Iyer, Founder and Creative Partner, Spring Marketing Capital

Moderator: Aishwarya Javalgekar, Creative Director, Bound India

19:35 – 19:40
Research Methodology by Median Research & Consulting

Speaker: Manajit Rath, Principal Consultant, Median Research & Consulting

19:40 – 19:55
Chief Guest Address: Innovative Policies and Visionary Brands: Driving Industrial Excellence Together

Shri Bhupathiraju Srinivasa Varma, Hon'ble Minister of State (MoS) for Heavy Industries and Steel, Government of India

19:55 – 20:00
Unveiling of Iconic Brands Coffee Table Book

20:00 – 20:15
Special Guest: Empowering Communities and Building Brands

Manisha Verma, IAS, Additional Chief Secretary & MD, Maharashtra Finance Corporation (MSFC), Government of Maharashtra

20:15 – 20:30
Special Address: How to Sustain an Iconic Brand

Sumnesh Joshi, Deputy Director General (Joint Secretary level), Ministry of Communications

20:30 – 20:40
Closing Remarks