agenda

This session explores the evolution and impact of prominent brands that have become deeply ingrained in the country's culture and identity. It delves into how brands not only shaped consumer habits but also mirrored the aspirations and values of a billion people. The narrative highlights the journey, challenges, and milestones of brands, underscoring their emotional connection with the Indian populace and their contribution to the nation's economic and social landscape.

Speaker: Saugata Gupta, CEO, Marico

Speaker: Natasha Gandhi, MasterChef, Founder & Owner, House of Millets

The creator economy is thriving, proving its worth to brands worldwide. By 2030, India's creator economy market is expected to boom to over $3.9 billion. It's undeniable we are in the golden age of creator marketing. The session aims to provide actionable insights for marketers to effectively leverage the creator economy and stay ahead of evolving consumer preferences.

Discussion Points:
• Evolution of influencers into key brand ambassadors
• Highlighting their role in crafting authentic and engaging brand narratives
• How technology and data analytics are enhancing marketer-creator collaborations
• Address challenges such as brand safety and ROI measurement
• Identifying emerging opportunities in new platforms and niche markets.

Speaker: Karthik Mahadev, Chief Marketing Officer, Zee

Moderator: Sudeep Chawla, Senior Vice President - Marketing & Services, Dr. Fixit, Pidilite

This panel discussion explores strategies and best practices for CMOs to maintain and enhance brand strength amid economic, social, and technological disruptions. This session will delve into the critical role of adaptability, innovation, and customer engagement in building resilient brands that can thrive despite uncertainty. Expert panellists will share insights and real-world examples of how brands have successfully navigated their way to becoming iconic and how some brands are on their way to joining that prestigious history.

Discussion Points:
• Strategies for maintaining brand heritage while adapting to modern market demands.
• Leveraging long-standing brand reputation to stay ahead of competitors and meet evolving customer needs.
• Techniques for building deep customer engagement and loyalty from the ground up.
• How ethical practices and a fresh brand identity can enhance brand loyalty and attract socially conscious consumers.

Speakers:
• Arpan Biswas, Chief Marketing Officer, Reliance Ajio
• Chandan Mendiratta, Chief Brand Officer, Zepto
• Sarina D'Silva Menezes, Head & Vice President - Brand Marketing & Corporate Communication, Oberoi Realty
• Manisha Dokania, Vice President and Head of Marketing, Edelweiss Asset Management
• Ranjita Ghosh, Chief Marketing Officer – APMEA, Wipro
• Dolly Davda, Head of Marketing, BookMyShow

Moderator: Sharavana Raghavan, Founder, Vitral Brand Expertise & Podcaster

This session offers a deep dive into the often-unseen strategies and practices that underpin successful brands. It will delve into the art of storytelling, emotional connection with audiences, innovative thinking, and the pivotal role of consistency and authenticity in building lasting brand legacies. Expert insights and case studies will illuminate how these campaigns have resonated across generations, offering valuable lessons for marketers striving to achieve similar levels of brand impact and recognition.

Discussion Points:
• Strategies for evoking emotions that forge strong bonds with consumers
• How iconic campaigns have built trust and credibility over time
• Techniques for crafting authentic and resonant brand narratives
• Best practices for managing brand crises and maintaining reputation
• Challenges and opportunities of expanding a brand internationally

Speakers:
• Talha Bin Mohsin, Founder & Filmmaker at Better Late Than Never Films
• Arun Iyer, Founder and Creative Partner, Spring Marketing Capital

Moderator: Aishwarya Javalgekar, Creative Director, Bound India

Speaker: Manajit Rath, Principal Consultant, Median Research & Consulting

Shri Bhupathiraju Srinivasa Varma, Hon'ble Minister of State (MoS) for Heavy Industries and Steel, Government of India

Manisha Verma, IAS, Additional Chief Secretary & MD, Maharashtra Finance Corporation (MSFC), Government of Maharashtra

Sumnesh Joshi, Deputy Director General (Joint Secretary level), Ministry of Communications