Session Description: Jewellery in India is no longer just adornment- it’s aspiration, identity, and
influence. As the industry reinvents itself at the crossroads of tradition and innovation, a new era
is emerging. This keynote explores how India’s most admired jewellery houses are shaping global
narratives, creating modern-day desire through culture-rich branding, and positioning India not
just as a manufacturing giant but as a powerhouse of luxury, emotion, and enduring trust.
Session Description: As global demand for authenticity, craftsmanship, and cultural richness
grows, Indian jewellery is finding renewed relevance far beyond its borders. This power panel
brings together industry titans who are not only preserving heritage but also redefining what it
means to be an iconic brand in today’s world. The conversation will explore how India’s leading
jewellery houses are building global footprints through design innovation, digital-first storytelling,
and brand-led expansion, all while keeping legacy at the core and luxury within reach.
Session Description: In an era where consumers crave connection over commodity, jewellery
brands are no longer just selling carats- they’re selling meaning, emotion, and identity. This session
explores how modern marketers and brand leaders are moving beyond aesthetics to build
storytelling-driven brands that spark desire and drive loyalty. From crafting campaigns that speak
to life’s moments to creating content that resonates across generations, discover how powerful
narratives are becoming the true sparkle behind every successful brand.
Session Description: Presentation on how CaratLane scaled D2C jewellery marketing and built a
strong online brand. From pioneering virtual try-ons to building one of India’s most loved D2C
jewellery brands, CaratLane stands as a masterclass in modern brand-building. Discover the
strategic pivots, marketing decisions, and digital innovations that made CaratLane the blueprint
for new-age desirability in Indian jewellery.
Session Description: This session dives into how jewellery brands are embracing restraint- in
design, storytelling, and marketing- to create deeper resonance. From clean aesthetics and
thoughtful campaigns to purpose-led messaging and emotional minimalism, discover how brands
are cutting through the clutter by doing less, but meaning more. It’s not about scale or shine – it’s
about intention, identity, and impact.
• How minimalist branding is redefining aspiration in the jewellery space
• Storytelling in a simplified visual world: saying more with less
• Balancing elegance and emotion to connect with the modern buyer
• Designing brand experiences that are subtle, sensory, and lasting
Session Description: India stands at the cusp of becoming a global leader in value-added jewellery
exports, innovation, and trust. This keynote will spotlight the evolving policy landscape- from
hallmarking and quality benchmarks to trade incentives, skilling, and tech adoption- that’s shaping
India’s position as a preferred global jewellery hub. It will also highlight the collaborative role of
industry and government in scaling Indian brands for international success.
