In 2026, search is no longer just about keywords; it’s about Answer Engine Optimization (AEO). Patients use AI like Gemini or ChatGPT to find care, and these engines prioritize “Trust Signals”—verified credentials and peer-reviewed content.

• Positioning your brand as the “Primary Source” for AI models by using structured data and medical schema.
• Moving from generic marketing copy to content authored by named, verified clinicians to satisfy “Your Money Your Life” (YMYL) algorithms.
• Video-Led Authority: Using short-form, physician-led videos to build instant psychological trust before a patient even enters the building.
• Zero-Click Trust: How to maintain brand influence when AI provides the answer directly, bypassing your website.

Speakers:

• Girish Kulkarni, Chief Marketing Officer, Torrent Pharma
• Tarundeep Singh, Chief Marketing Officer, Zydus Group
• Kedar Apte, Chief Marketing Officer, Medanta
• Madhur Gopal, Chief Marketing Officer, Manipal Hospitals

Moderator:
Satyam Mehra, Partner – Lifesciences, Healthcare & Consumer Practice, EY-Parthenon India