Agenda

15.00 – 15.30 Registration | Networking  
15.45 – 16.00 Opening Address: Remodeling the Marketer’s role for Current Times: CEO’s Expectations & Perspective

Vikram Sakhuja – Group CEO Madison Media & OOH, Madison World
16.00 – 16.30 Fireside Chat: Hyper Personalization the Holy Grail for Brand Loyalty

  • Avneesh Khosla – Chief Marketing Officer, Vodafone Idea
  • Kartik Mahadev, Chief Marketing Officer, Content SBU, ZEE Entertainment Enterprises

Moderator – Prateek Sinha, Partner and Experience Leader, PwC India
16.30 – 16.45 Standalone Session: Quantum Marketing: The Reinvention of Marketing Ecosystem

Raja Rajamannar – Chief Marketing & Communications Officer and President, Healthcare Business,
MasterCard
16.45 – 17.00 Unifying Marketing & Customer Experience

Sameer Narkar – Founder, Konnect Insights
17.00 – 17.15 Empowering Your Digital Transformation Journey with Video

Subhasish Gupta, Managing Director, Sales, India & SAARC, Brightcove
17.15 – 18.00 Panel Discussion: Creating the Perfect Mix – CX Marketing Strategies for Rapid Change 

  • Abhishek Gupta – CMO, Edelweiss Tokio Life Insurance
  • Prakash Dadlani – VP Customer Centricity, Aditya Birla Group
  • Anoop Manohar – CMO, Axis Bank
  • Deepa Krishnan – Director – Marketing, Category, Loyalty, Digital, Tata Starbucks
  • Madhav M Malhotra – Sr VP and Head Customer Services, Reliance Jio
  • Rahul Singh – VP and Head of Marketing, SAP Indian Subcontinent

Moderator – Amiya Swarup – Partner, Marketing and Advertising, Ernst & Young LLP
18.00 – 18.25 Networking Coffee Break
18.25 – 18.40 Tales of Panchatantra in Customer experience

Vyshak Venugopalan – Director – Solutions Consulting, Adobe India
18.40 – 18.55 In Conversation – CUS (Consistent, Unified and Superior) Customer Experience at BPCL

Raman Deep Singh Dhillon – Chief Digital Officer, BPCL   With
Sudeep Singh – Vice President and Head of CX Business, SAP Indian Sub-Continent
18.55 – 19.40 Panel Discussion – Marketing strategies to increase customer loyalty: Changes in thinking and use of Mar tech

  • Somasree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products
  • Vishal Subharwal – Chief Marketing Officer & Head – Ecommerce & Digital Business, HDFC Life
  • Sujit Ganguli- Chief Marketing Officer, ICICI Bank
  • Pragya Bijalwan – CMO I Vice President, Marketing, Crompton Greaves Consumer Electricals
  • Shwetal Basu – Chief of Marketing and Communication, Shoppers Stop
  • Sameer Narkar – Founder, Konnect Insights

Moderator – Amiya Swarup – Partner, Marketing and Advertising, Ernst & Young LLP
19.40 – 19.55 Spotlight Address: Turning Your Customers from Depressed to Obsessed 

Kaushik Mukherjee – Co-founder & COO, SUGAR Cosmetics
19.55 – 20.10 Tête-à-tête: Marketing to Community building: The Digital journey 

Saket Jha Saurabh, Director & Head, Media Partnerships, Facebook India (Meta)

Moderator – Somleena Dey, Director – Consulting, Digital Customer & Marketing, Deloitte
20.10 – 20.25 Special Address – Leading to a Changing Future of Marketing
Prof Moran Cerf – Neuroscientist and Business professor at the Kellogg School of Management and the neuroscience program at Northwestern university
20.25 – 20.40 Flash Session: Branding Enables Disruptive Innovation
David Aaker – Vice Chair Prophet and author of Owning Game-Changing Subcategories, Father of Modern Branding
20.40 – 20.55 Closing Keynote: The Changing Future of Marketing
Philip Kotler – Father of Modern Marketing, S.C.Johnson Distinguished Professor of International Marketing, Northwestern University
21.00 Closing Remarks by ET Edge 

* To be confirmed
** The Agenda is subjected to change and will keep evolving