ET Now the Best Brand Conclave 2024
“Products are made in a factory, but brands are created in the mind.” – Walter Landor, Founder of Landor Associates.
In today’s competitive marketplace, brands are constantly confronted with challenges that test their resilience and adaptability. From managing evolving customer expectations to embracing rapid technological changes, the road to success is anything but straightforward. Companies are pushed to rethink their strategies—whether it’s enhancing customer experiences, driving innovation, or committing to sustainable practices.
Despite these challenges, many companies are not only enduring—they’re excelling. These exceptional brands have discovered how to leverage insights, cultivate authentic customer relationships, and remain true to their core values, setting inspiring new benchmarks for success. They’ve perfected the ability to transform obstacles into opportunities, driving continuous growth and innovation.