THE BIG SHIFT – MEASURING THE FORCES OF CHANGE

Post Covid 19 pandemic; there is a paradigm shift in consumer buying behaviour towards online shopping for both essential and non-essential categories. The growing demand for convenient deliveries has brought about a new revolution in the consumer goods and retail supply chain. This altering landscape made it imperative for businesses across industries to reimagine, adapt and deliver a seamless customer experience leading to the emergence of direct-to-consumer (D2C) distribution channels. With the rise of D2C e-commerce in India, a strong ecosystem has emerged along with a big consumer opportunity to drive growth via a digital-first approach.