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GCC logo 8th edition 2025

CAPABILITY • CULTURE • CONVERGENCE

GCCs IN A DIGITAL - FIRST WORLD

GCC logo 8th edition 2025

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Speakers

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Partners

3200

Delegates

10

Roundtables

3

Branded Content

300

One-on-one Meetings
ET Edge GCC Summit 2025 – Pune

The ET Edge GCC Summit – Pune 2025 will highlight the pivotal role of Global Capability Centers (GCCs) as key drivers of India’s economic growth.

By delivering exceptional value to parent organizations and unlocking new opportunities across sectors, GCCs are set to shape a skilled, future-ready workforce and offer cutting-edge services at competitive costs—further enhancing India’s global appeal. The Summit will bring together industry leaders, innovators, and decision-makers to explore the evolving role of GCCs in driving digital transformation, business innovation, and global operational excellence.

Key Discussion Points

Digital Transformation and Innovation

Evolution of GCCs

Explore the transformation of Global Capability Centers from traditional support functions into strategic hubs driving innovation, value creation, and global business impact.

Research and Development (R&D)

Responsible AI

Delve into the importance of ethical AI adoption through robust governance, inclusive frameworks, and equitable access across global operations.

Data Analytics and Business Intelligence

AI-first GCCs

Discover how AI, automation, and data intelligence are redefining the potential of GCCs to lead in digital transformation and operational excellence.

Cybersecurity & Compliance

Learn how GCCs are building resilient digital ecosystems by proactively addressing cyber risks, regulatory shifts, and trust in connected operations.

Human Resources and Talent Management

Talent Transformation

Examine how hybrid work, the gig economy, and evolving workforce models are shaping agile, future-ready talent strategies within GCCs.

Policy Enablers

Unpack the Indian policy landscape and government initiatives that are accelerating the growth, innovation, and global competitiveness of GCCs.

Sustainability and Corporate Social Responsibility

ESG Integration

Understand how GCCs are embedding environmental, social, and governance priorities into their core strategies to create long-term, responsible business value.

Urban Innovation

Explore the role of GCCs in shaping smart infrastructure, innovation districts, and public digital platforms to build future-ready urban ecosystems.

Banking & Financial Services

Examine how BFSI-focused GCCs are driving digital finance, innovation, and compliance across global operations.

Real Estate & Infrastructure

Explore how GCCs are driving the evolution of workplace and infrastructure strategies by enabling smart, sustainable, and adaptive real estate models.

Advisory Board Members

Belliappa Mathanda

Chief Operating Officer, Asia Pacific,
dentsu

Aditi Shukla

Aditi Shukla

Head of India Shared Services and Country Head India
AXA XL

Amit Talwar

Amit Talwar

Country Director / India Leader
AGCO

Jaideep Agarwal

Jaideep Agarwal

India GBS Leader
Warner Bros. Discovery

Lalitha Indrakanti

CEO, Jaguar Land Rover Technology & Business Services India

Rajesh Mani

SVP, Head of Asia Pacific Technology Hubs,
Mastercard

Rajesh Puneyani

VP Technology & Site Leader,
Kenvue GCC

Rohan Lobo

Partner
Deloitte India

Speaker Lineup – Pune Chapter

Dr. Abhay Jere

Vice Chairman, All India Council for Technical Education (AICTE), Chief Innovation Officer, Ministry of Education’s Innovation Cell (MIC), GOI

Alokkumar Dwivedi

Head – Administration and Facility Management,
Hapag-Lloyd Global Capability Center

Amit Pingle

Head Michelin Innovation Lab, Africa, India and Middle East Region

Amit Talwar

Amit Talwar

Country Director / India Leader
AGCO

Anand Chitre

MD, Head of Markets and Wholesale Lending - Technology & Operations, and Pune site lead
Barclays

Arpitha Guru Shetty

GM – GSS India Site Lead, Global Service Delivery Lead, R2R, Global Shared Services,
Kohler Co

Ashish Sharma

Partner
Deloitte India

Ashutosh Vikram Singh

Vice President - HR for Technology
VOIS

Avinash Samrit

Country Head – India & President
Global Capability, Clean Harbors

Belliappa Mathanda

Chief Operating Officer, Asia Pacific,
dentsu

Chandra Gupta

Senior Vice President, IT Division Executive,
FIS

Charu Gupta

Partner
Deloitte India

Hrishikesh Gogte

Centre Head
DNV

Jay Bhuva

Partner
Deloitte India

Kapil Talreja

Senior Vice President and Head of Enterprise Architecture & Cloud
Axis Bank

Karthikeyan Shankaran

Director - Finance Shared Services
EQ India

Shri K. Bhaskar

Secretary, Information Technology Electronics & Communications Department
Government of Andhra Pradesh

Kavita Mehra

General Manager, India Centre of Excellence,
Dell Technologies

Krishna Kabra

Country Head,
Orange (Global Capability Center)

Krishna Kumar G

Managing Director Harman India and SVP, Automotive R&D Country Lead,
Harman India

Navin Dhananjaya

Global CXM, D&T & AI Lead
Dentsu Global Services

Nilesh Powar PhD

Director, Analytics and Artificial Intelligence
Cummins India Office Campus

Pawan Sachdeva

Managing Director – Technology,
Carelon Global Solutions India

Prasad Washikar

EVP – Head of Global Business Ops
Cybage Software

Rajesh Bharatiya

CEO
Peoplefy

Rajesh Mani

SVP, Head of Asia Pacific Technology Hubs,
Mastercard

Ravish Saily

Head HR, Global Services and Solutions,
Syngenta

Rohan Lobo

Partner
Deloitte India

Dr. S Venkat Kumar

Principal Consultant - Business Support,
KONE Elevators and Escalators India

Sai Gopal

Director
Softcell Technologies Global

Sameer Shaikh

Senior Director, Head,
XPO India GCC

Sandeep Dutta

Chief Practice Officer – Asia-Pacific & Middle East region
Fractal AI

Sanjay Gupta

Senior Managing Director ,Chief Financial Officer & Head of Finance shared Service
TIAA Global Capabilities

Dr. Satish Pai

President - Operate and Partner
Deloitte

Satpreet Chelawat

Executive Vice President and Head of Corporate Salary
Axis Bank

Satya Mahapatra

Partner
Deloitte India

Shrirang Raddi

Head of GCC Relationships - Financial Services
Infosys

Shweta Kumari

Partner
Deloitte India

Sidhartha Shishoo

Business Operations Lead
Dentsu Global Services

Soumitra Saha

Managing Director & Country Head
Lumen India

Sriram Kannan

Founder & CEO
Routematic

Vaishali Mehta

HR Lead
Dentsu Global Services

Vandana Verma

Head of Supply Chain, Facilities, IT, HSE & Legal
Schlumberger

Vishal Nair

Director - Operations,
Smith + Howard

Vishal Pratapwant

Chief Operating OfficerGlobal Services
Fiserv

Vivek Gaur

VP, Network Engineering | Colt Technology Country Head & Managing Director
Colt India

Leading Voices from Previous Editions

Ajit Nayak

Executive Vice President and Head India and Middle East
HCLTech

Amit Dubey

Director,
Airbnb Global Capability Centre

Gaurav Gupta

Partner and GCC Industry Leader,
Deloitte India

Jaideep Agarwal

Jaideep Agarwal

India GBS Leader
Warner Bros. Discovery

Mamatha Madireddy

MD, Head of HSBC India Global Service Centres,
HSBC

Naveen Gullapalli

Global Head,
Novartis

Ruma Kishore

Director Global Digital Transformation Customer Experience,
Unilever

Shri Anil Kumar Sagar (IAS)

Principal Secretary, Department of IT and Electronics

Anuradha Kumar

Associate Director - Human Resources,
AstraZeneca

Chirag Buch

Global Service Delivery Leader,
Marsh McLennan

Meet the Visionaries Leading the GCC Evolution

MDs

CEOs

CIOs

CTOs

CDOs

CISOs

CHROs

GCC Leaders

Government Officials

Partners

Presenting Partner

Knowledge Partner

AI Partner

GCC Transformation Partner

Future-Ready GCC Partner

Banking Partner

Secure Mobility Partner

Workspace Partner

Talent Partner

State Partner

Associate Partners

Supporting Partner

AI Photo Partner

Supporting Associations

Media Partners

Education Partner

Business Insights Partner

Conceptualized & Executed By

Secure your place among industry leaders at 8th Edition of ET Edge GCC Summit 2025, a transformative gathering where ideas are exchanged, and futures-ready enterprises are forged

Agenda

  • Belliappa Mathanda, Chief Business Operations Officer, dentsu APAC and Head of Dentsu Global Services

Industry leaders and experts will share insights on how GCCs are moving up the value chain, enhancing their strategic contributions, and positioning themselves as centers of excellence.
Discussions will cover challenges, best practices, and the outlook for GCCs in an increasingly digital and interconnected world.

Key Points:

  • The shift of GCCs from operational support to strategic innovation hubs.
  • How GCCs are enhancing their value and contributing strategically to business growth.
  • Key challenges and best practices in this transition.
  • The future outlook for GCCs in a digital and interconnected world.

Speakers:

  • Pawan Sachdeva, Managing Director – Technology, Carelon Global Solutions India
  • Amit Talwar, Country Director / India Leader, AGCO
  • Rajesh Mani, SVP, Head of Asia Pacific Technology Hubs, Mastercard
  • Avinash Samrit, Country Head – India C President – Global Capability, Center Clean Harbors Inc.
  • Arpitha Guru Shetty, GM – GSS India Site Lead, Global Service Delivery Lead, R2R, Global Shared Services, Kohler Co
  • Sidhartha Shishoo , Business Operations Lead, Dentsu Global Services Moderator- Rohan Lobo, Partner and GCC Industry leader, Deloitte South Asia
  • Sandeep Dutta, Chief Practice Officer – Asia-Pacific C Middle East Region, Fractal AI

This panel will discuss the emergence of AI-first Global Capability Centers (GCCs) and their role in shaping the next wave of intelligent operations. Experts will explore how AI, automation, and data- driven decision-making are transforming GCCs into strategic hubs of innovation

Key Points:

  • AI and automation are improving daily operations and decision-making.
  • Challenges in building AI skills and updating current systems.
  • The importance of responsible AI use, strong governance, and ethics.
  • AI talent and capability building within GCCs. Discussing practical strategies for re-skilling the existing workforce.
  • Increasingly we all are having conversations on equitable AI. Creating the right level of opportunities for all in the AI Era.
  • The role of AI in accelerating innovation and maximizing ROI

Speakers:

  • Krishna Kabra, Country Head, Orange (Global Capability Center)
  • Sameer Shaikh, Senior Director, Head, XPO India GCC
  • Vishal Pratapwant, Chief Operating Officer, Global Services, Fiserv Moderator- Satya Mahapatra, Partner, Deloitte India
  • Sai Gopal, Director, Softcell Technologies Global

This chat will delve into how GCCs can integrate Environmental, Social, and Governance (ESG) principles into their strategic agenda. Focusing on the balance of People, Planet, and Profit, experts will share ESG playbooks tailored for the GCC boardroom.

Key Points:

  • ESG as a key part of boardroom strategy.
  • Balancing people, planet, and profit in GCC operations.
  • Building and implementing effective ESG playbooks.
  • Long-term value creation through strong ESG practices.

Speakers:

  • Sanjay Gupta, CFO C Head of Finance Shared Services, TIAA Global Capabilities
  • Prasad Washikar, EVP – Head of Global Business Ops, Cybage Software
  • Sriram Kannan, Founder C CEO, Routematic
  • Vandana Verma, Head of Supply Chain, Facilities, IT, HSE C Legal, Schlumberger Moderator- Charu Gupta, Partner, Deloitte India
  • Satpreet Chelawat, Executive Vice President and Head of Corporate Salary, Axis Bank

This trilogue will explore the intersection of GCC growth and urban development, focusing on how GCCs can play a pivotal role in shaping India’s smart business districts and how GCCs can drive innovation-led urban evolution, contributing to the creation of future-ready, globally competitive business hubs.

Key Points:

  • Role of GCCs in shaping India’s smart business districts.
  • Aligning urban planning with the growth of GCC ecosystems.
  • Building infrastructure and talent hubs for innovation-led growth.
  • Creating future-ready, globally competitive business environments
  • GCCs role in creating Public Digital Infrastructure

Speakers:

  • Shri K. Bhaskar, Secretary, Information Technology Electronics C Communications Department, Government of Andhra Pradesh
  • Krishna Kumar G, Managing Director Harman India and SVP, Automotive RCD Country Lead, Harman India
  • Dr. S Venkat Kumar, Principal Consultant - Business Support, KONE Elevators and Escalators India
  • Amit Pingle, Head, Michelin Innovation Lab, Africa, India and Middle East Region Moderator- Dr. Satish Pai, President - Operate and Partner, Deloitte India

This panel will explore the future of work as we approach 2030, focusing on the transformative impact of AI, the rise of the gig economy, and the shift toward hybrid work models. Experts will discuss how organizations can adapt to changing workforce dynamics, build resilient talent strategies, and leverage technology for productivity and engagement.

Key Points:

  • Impact of AI, the gig economy, and hybrid work on the future of work.
  • Adapting to changing workforce dynamics and new talent models.
  • Building resilient talent strategies for a flexible, digital-first world.
  • Leveraging technology to boost productivity and employee engagement.

Speakers:

  • Alokkumar Dwivedi, Head Administration C Facilities (Sr. Manager), Mumbai, Hapag-Lloyd Global Capability Center
  • Ravish Saily, Head HR, Global Services and Solutions, Syngenta
  • Vishal Nair, Director – Operations, Smith + Howard
  • Vaishali Mehta, HR lead, Dentsu Global Services
  • Rajesh Bharatiya, CEO, Peoplefy
  • Ashutosh Vikram Singh, Vice President - HR for Technology, VOIS Moderator- Shweta Kumari, Partner, Deloitte India

Speakers:

  • Nilesh Samant, Senior RCD Manager for Digital Transformation, Knorr-Bremse
  • Rupesh Punjani, Partner, Deloitte India

This session will focus on how GCCs can proactively navigate the evolving landscape of cybersecurity and compliance. Experts will discuss emerging threats, regulatory challenges, and best practices for building robust security frameworks. And learn how to stay ahead of cyber risks while ensuring compliance, resilience, and trust in a rapidly digitizing world.

Key Points:

  • Navigating the evolving landscape of cybersecurity and compliance in GCCs.
  • Identifying emerging cyber threats and regulatory challenges.
  • Best practices for building robust security frameworks.
  • Staying ahead of risks while ensuring compliance, resilience, and trust.

Speakers:

  • Anand Chitre, MD, Head of Markets and Wholesale Lending - Technology C Operations, and Pune Site Lead, Barclays
  • Kapil Talreja, Senior Vice President and Head of Enterprise Architecture C Cloud, Axis Bank
  • Shrirang Raddi, Head of GCC Relationships – BFS, Infosys
  • Hrishikesh Gogte, Centre Head, DNV Moderator- Ashish Sharma, Partner, Deloitte India

This expert chat will dive into how AI and Robotic Process Automation (RPA) are redefining operations within GCCs, driving productivity and efficiency at scale. The conversation will explore how to strike the right balance between automation and human ingenuity, ensuring innovation, creativity, and strategic thinking remain central.

Key Points:

  • The role of AI and RPA in enhancing productivity within GCCs.
  • Balancing automation with the retention of human creativity and decision-making.
  • Best practices for integrating AI and RPA into existing workflows.
  • Ensuring a sustainable future where technology and human ingenuity coexist.

Speakers:

  • Kavita Mehra, General Manager, India Centre of Excellence, Dell Technologies
  • Chandra Gupta, Senior Vice President, IT Division Executive, FIS
  • Vivek Gaur, Vice President, Network Engineering, Colt Technology Services Country Head C Managing Director, Colt India
  • Navin Dhananjaya, Global CXM, DCT C AI Lead, Dentsu Global Services
  • Shibu Mathew Zacharia, Director of Claims, Allstate India
  • Soumitra Saha, Managing Director C Country Head, Lumen India
  • Nilesh Powar, PhD, Director, Analytics and Artificial Intelligence, Cummins India Office Campus
  • Karthikeyan Shankaran, Director - Finance Shared Services, EQ India Moderator- Prashant Choudhary, Partner, Deloitte India

This session explores how India’s evolving policy landscape is empowering GCCs to scale beyond operational roles into global innovation hubs.From digital infrastructure to talent and governance, discover how strategic reforms are unlocking new growth paths.

Dr. Abhay Jere, Vice Chairman, All India Council for Technical Education (AICTE), Chief Innovation Officer, Ministry of Education’s Innovation Cell (MIC), GOI

Be the Partner Powering Tomorrow’s GCCs

Partnering at the ET Edge GCC Summit 2025 means aligning with the epicentre of global business transformation. As GCCs evolve beyond cost centres into hubs of innovation, AI, and R&D, this platform connects you with the minds shaping the future-from tech giants to finance leaders. Showcase your brand, spark strategic conversations, and unlock high-impact collaborations in a market poised to hit $110 billion by 2030. Don’t just follow the GCC revolution-lead it.

ENQUIRE NOW

Highlights From Previous Editions

21st March 2025

Marriott Whitefield, Bangalore

Reflections from Industry leaders

Media

ET Edge Insights

John Dawber on the Future of Global Capability Centers: AI, Culture, and Innovation at Novo Nordisk
GCCs: Fueling Innovation and Growth
Future of GCCs in India is bright
GCCs contribute to the empowerment of Indian talent

Exploring India’s Global Capability Centres(GCC) in a tête-à-tête

John Dawber on the future of Global Capability Centers: AI, culture, and innovation at Novo Nordisk

Maximizing AI impact in global capability centers: A strategic approach

Global Capability Centers: Catalysts for tech talent and economic growth

Three foundational capabilities powering the next evolution of hi-tech GCCs

ET Edge GCC Summit 2025 heads to Pune for its landmark 8th edition

India’s GCC boom: Building a verified and future-ready workforce

Dentsu

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Dentsu’s global capability center, Dentsu Global Services (DGS), is shaping the future as an innovation engine. Dentsu Global Services specializes in digital platforms, performance marketing, product engineering, data science, automation and AI, with media transformation at the core. They deliver AI-first, scalable solutions through dentsu’s network seamlessly integrating people, AI, technology, and craft.

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Fractal

Fractal is a globally recognized AI company with the vision to power every human decision in the enterprise. Fractal is a trusted partner to some of the most admired Fortune 500® companies. Fractal’s businesses include Asper.ai (enabling interconnected decisions for revenue growth), Flyfish (GenAI platform for search & product discovery) and Analytics Vidhya (one of the world’s largest data science community). Fractal incubated Qure.ai, a leading player in healthcare AI for efficient identification and care of Tuberculosis, lung cancer and stroke. Fractal currently has 5000+ employees across 18 global locations, including the United States, Canada, UK, Netherlands, Ukraine, India, Singapore, South Africa, UAE and Australia. Fractal has been recognized as ‘Great Workplace’ and ‘India’s Best Workplaces for Women’ in the top 100 (large) category by The Great Place to Work® Institute; a Leader in Customer Analytics Service Providers Wave™ 2025 by Forrester Research, Inc., a Leader in AI and Analytics Services Specialists Peak Matrix Assessment 2025 by Everest Group, a leader in Data Engineering services 2024 & Data Science Services 2024 by Information Services Group.

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Cybage

Cybage is an information technology company specializing in outsourced product engineering and IT consulting services. With over three decades of experience, we are a leader in software development, partnering with some of the world’s largest independent software vendors (ISVs) and enterprises.

Our team of over 7,200 employees supports more than 250 active clients across diverse sectors, including media, software, travel, retail, healthcare, life sciences, logistics, and FinTech.

At Cybage, we foster a vibrant culture rooted in fairness, inclusion, and diversity. We prioritize work-life balance in a supportive environment that nurtures creativity and delivers exceptional results. Through our philanthropic initiatives, Cybage Asha and Cybage Khushboo, we celebrate the spirit of giving and make a meaningful impact on society.

 Cybage’s services include:

  • Software Product Development: End-to-end product development from concept to launch.
  • Modernization: Building cloud-native architectures and advanced technologies.
  • Platform Integration: Connecting diverse applications for increased efficiency.
  • Product Engineering: Strategic guidance to optimize software product development.
  • Support & Maintenance: 24/7 customer support for seamless global operations.

Our expertise spans cutting-edge and legacy technologies, including GenAI, RPA, and cloud (hyperscalers) services like AWS, Azure, and Google Platform, along with CRM and ERP solutions such as Salesforce, ServiceNow and SAP.

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Softcell Technologies Global Private Limited

Softcell Technologies Global Private Limited is a leading Systems Integrator in India. For over 35 years, we have been helping customers manage, optimize and derive the maximum business value from their IT investments. Our 750+ strong team spread over 6 offices serve 3000+ enterprise customers. Softcell’s revenue for the year ended March 2025 was Rs.1024 Crores.

Our core offerings are:

IT Security
1. Endpoint to Cloud Security
2. Data Security
3. Application Security
4. Identity and Access Management (IAM)
5. SIEM

Cloud and On-prem Infra
1. Cloud & Virtualization Solutions
2. Data Management Solutions
3. Network & Monitoring Solutions
4. Security & Identity Management
5. Enterprise Management Solutions
6. Active Directory Solutions
7. Backup & Archival Solutions
8. Workplace Collaboration Solutions

Softcell’s IP Portfolio
1. Managed Security Operations Centre
2. Threat Intelligence feeds
3. Firewall Configuration Auditor
4. CERT-In compliances
5. Managed Detection and Response
6. DMARC & Hosting Services
7. Remote Monitoring Services
8. Backup as a Service (BaaS)

Mobility (end user devices)
1. Smart Employee Purchase Program
2. Employee Choice Program
3. Device as a Service
4. Mobile Device Management
5. Mobile Device Security

Engineering Services
1. 3D CAD Design
2. PLM, ALM Services
3. Augmented Reality
4. Simulation & Tolerance Analysis

AutoFlow Technologies (an Associate Company of Softcell)
1. AutoLync: Productivity & collab app
2. CXO Dashboard: Actionable data insights
3. Digitizer: A low-code platform

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Peoplefy

Peoplefy is an award-winning talent solutions firm, founded by a group of former software engineers and graduates from India’s premier technology institutes, the IITs. Peoplefy leverages advanced technology and a cutting-edge cloud-based software ATS for driving Recruitment Process. Peoplefy excels in early detection of offer backouts with introduction of “Early Warning Mechanism” through AI & other Technologies, making it a standout in the industry. Peoplefy also provides Pre-Tech evaluation service which reduces the overall Time to Hire & saves bandwidth of the hiring managers.

We provide a comprehensive array of top of the line Recruitment services- RPO, Executive Search, Contract Staffing, Project based hiring models. We successfully achieve this by providing unmatched levels of personal and trusted service, building long-term relationships and always putting People first.
Our domain expertise are GCC (Global Capability Centres), Software Product Engineering / IT Services / Engineering & Technology / R&D/Analytics & Finance & Accounting (KPO/ITES).

Our clients includes some of the leading Global MNC’s in with turn ranges over 7 to 10 Billion USD . In last 2 decades, we have bagged several awards for the most preferred partner for recruitment from several clients.

One of the best places to work, Peoplefy believes in Diversity, in Empowering our associates and encourage them to grow in terms of Job profile, Responsibilities & Compensation. We currently hold a team of 300+ Recruitment Specialist, with offices in Pune, Mumbai, Bangalore, Hyderabad & Delhi/NCR.

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Fiserv

As a global leader in payments and financial technology, Fiserv helps clients achieve best-in-class results through a commitment to innovation and excellence in areas including account processing and digital banking solutions; card issuer processing and network services; payments; e-commerce; merchant acquiring and processing; and Clover®, the world’s smartest point-of-sale system and business management platform.

Global Services, the microcosm of Fiserv, is an engineering and architecture center providing innovative technology solutions in fintech and payments domain to clients globally. Operating in India since 2005, we work across solution development, testing, deployment, product engineering and management, and key processes across the enterprise, through global delivery centers at Bengaluru, Chennai, National Capital Region and Pune.

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Routematic

Routematic is a pioneering urban mobility solution designed for daily office commutes, dedicated to enhancing the transportation experiences of companies managing round-the-clock employee shifts. Currently present in 23+ cities across India servicing 300+ clients and 300K monthly users. Routematic’s vision is to create accessible, safe, reliable, comfortable, and affordable daily commuting options for every member of the global workforce, all while contributing to the reduction of the global carbon footprint. Routematic solutions portfolio offers a holistic range of offerings for Corporate Mobility Technology, Transport as a Service offering that covers end-to-end fulfilment using Routematic Fleet as well as Managing transport operations. Some of Routematic’s achievements include being awarded the most innovative product by NASSCOM (2019) and emerging Runners up in Asia’s Largest Mobility Startup Challenge Organised by VIA ID held at Singapore in 2019.

Visit website

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FilterPixel

In today’s fast-evolving event landscape, FilterPixel is emerging as a game-changing marketing tool that not only enhances attendee experiences but also redefines how brands engage with their audience. Designed for both event organizers and businesses, FilterPixel harnesses the power of real-time photo sharing to create memorable, shareable moments at every event.

At its core, FilterPixel offers an intuitive, selfie-based photo capture system that delivers high-quality images to each attendee instantly. With a simple selfie, guests receive a personalized, branded photo on the spot—eliminating the hassle of traditional photo distribution. This frictionless experience ensures that every participant walks away with a tangible memory of the event, while event organizers benefit from an innovative way to amplify their brand’s presence.

What sets FilterPixel apart is its seamless integration with social media platforms. Each photo is automatically overlaid with a customizable caption and the event’s logo, transforming a simple selfie into a powerful marketing asset. With direct sharing capabilities to more than seven leading social media apps—including Facebook, Instagram, Twitter, and LinkedIn—each photo posted by an attendee becomes a mini digital billboard. This approach not only sparks organic word-of-mouth promotion but also extends the event’s reach far beyond its physical boundaries.

Moreover, FilterPixel drives a surge in user-generated content (UGC), a crucial element for boosting brand awareness in the digital age. As attendees share their branded photos, they contribute to a growing pool of authentic content that resonates with potential customers and partners. This grassroots method of content creation fosters trust and engagement, positioning the brand at the forefront of modern event marketing strategies.

For businesses and event organizers aiming to leave a lasting impression, FilterPixel offers a dual advantage: it enhances the attendee experience with immediate, high-quality imagery and simultaneously acts as an effective promotional tool. By streamlining the process of photo sharing and social media integration, FilterPixel eliminates the traditional hassles of event photography, allowing organizers to focus on other key aspects of their event.

In a market where every moment counts, FilterPixel is setting new benchmarks by transforming how events are experienced and promoted. It is not merely a photo tool but an integrated marketing solution that elevates event engagement, boosts brand visibility, and paves the way for innovative, shareable experiences in the digital era.

Book us at your event by signing up for free at
https://app.filterpixel.com/photosharing .

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